Data Driven Marketing

SAP claims to reinvent CRM with new product portfolio launch

SAP has this week announced plans to unveil a new portfolio of SAP hybris tools that it claims will help ...
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Why location data matters – even if you’re not a retailer

When people think of geomarketing — the integration of geographical intelligence into different aspects of marketing, like sales or distribution ...
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UK data market largest in Europe in 2018

The UK data market value will hit £1.1 billion ($1.58 billion) in 2018, making it the second largest data market ...
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Right here, right now: the power of location data

‘Location, location, location’; a phrase coined in the 20th Century in the real-estate sector, but one that’s never been more ...
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The customer journey: A smooth path?

How many of us follow the same purchasing habits today as we did even five years ago? Very few. How ...
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Third UK consumers will exercise GDPR right to be forgotten

Over a third of British consumers are planning to use their ‘right to be forgotten’ when GDPR comes into effect, ...
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