Customer Experience

SAP claims to reinvent CRM with new product portfolio launch

SAP has this week announced plans to unveil a new portfolio of SAP hybris tools that it claims will help ...
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The customer journey: A smooth path?

How many of us follow the same purchasing habits today as we did even five years ago? Very few. How ...
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Journey analytics show the customer experience through a different lens

Marketing directors can’t make decisions in a vacuum. They need information about their customers, their channels and all the touchpoints ...
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Customer experience management top strategic priority for 2018/19

A global survey of 13,000 marketing, creative and technology professionals has found that customer experience management has emerged as the ...
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Third UK consumers will exercise GDPR right to be forgotten

Over a third of British consumers are planning to use their ‘right to be forgotten’ when GDPR comes into effect, ...
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Facebook messaging or live chat software?

Facebook has announced a (free) version of Messenger for use by businesses on their websites. Talk goes that this add-on ...
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