Commerce

Three ecommerce content marketing lessons from Etsy

In a recent interview with The Telegraph, Josh Silverman, the new CEO of global craft marketplace Etsy, discussed giving the ...
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The power of real-world testing

As today’s retail environment grows ever more competitive and the variety of products in our shops increases inexorably, those who ...
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The three new rules of retail marketing

Marketers at top retail companies will tell you how much they have to adapt their strategies to keep up with ...
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How store locators can work wonders for your SEO

Creating a mutually complementary in-store and online presence is one of the biggest marketing challenges retailers with websites and brick-and-mortar ...
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Embracing the chill: how brands can cash in on winter weather woes

British winter weather. We all know it, and we all hate it - driving rain, biting frosts, and evenings spent ...
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Brick and mortar still key to winning retail customer experience

87% of retail disrupters say that they believe in the benefits of physical stores and will continue to try and ...
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