Advertising

SAP claims to reinvent CRM with new product portfolio launch

SAP has this week announced plans to unveil a new portfolio of SAP hybris tools that it claims will help ...
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IAB: digital display raises brand awareness by up to 12%

The Interactive Advertising Bureau (IAB) has realeased the results of its meta-analysis into the effectiveness of digital display advertising campaigns ...
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Developers use adblockers and don’t engage with online ads

Adblocker usage is much higher than the average for internet users, according to the newly released State of Developer Engagement ...
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International Women’s Day: comments from the ad industry

Today (8 March) is International Women’s Day, and this year’s them is all about pushing for gendar parity. A recent report from ...
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Third of Winter Olympics viewers watching online

A global survey of over 30,000 Winter Olympics fans has found that 35% are now consuming the sports extravaganza online ...
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The state of ad blocking

The state of ad blocking is a much-discussed topic in the digital advertising industry with some reports suggesting ad blocker ...
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